Doors Open and Registration
Opening Remarks and Welcome
Tony Parisi, Head of AR/VR, Unity Technologies
Interactive Discussion: Can VR/AR Survive Their Hype?
Moderator: Ed Stelzer, SVP & Counsel, Zurich Financial Services
Nathan Griffiths, VR Producer, NY Times
Mike Tolkin, Candidate for Mayor, NYC
Jennifer Frommer, SVP, Creative Content & Brand Partnerships
Closing Remarks: The Emotional Impact of VR
VR and AR are providing opportunities for brands to engage with their customers in deeply interactive environments. VR allows you to immerse people in the world of your brand, and in a more powerful way than ever, elicit emotions.But how much is that worth? Explore the results of the first-ever Virtual Room -an IAB Innovation Ad Format -built on Unity, the world’s biggest VR platform powering 2/3 of all VR content. We’ll discuss the impact VR has on emotions, how these emotions drive decision making, and how you can best leverage this new technology to accomplish your advertising objectives.
Agatha Bochenek, Head of Mobile & AR/VR Advertising Sales, Unity Technologies
Tony Parisi, Global Head of VR/AR, Unity Technologies
Dinner is Served
End of Event