Elizabeth Baron, VR & Adv Viz Tech Spec at Ford Motor Company
The power of virtual reality to elicit empathy is one of this tool’s most valuable assets. XPRIZE Visioneers finalist, Alexandra Ivanovitch has developed a method for capitalizing on this empathy in order combat racial bias. Learn from her about how VR can help us to identify with others by immersing us in their experiences.
Alexandra Ivanovitch, Founder, Equality Lab
VR has the power to transport someone without them ever leaving a single room. Therefore, travel brands can really capitalize on this technology to take customers around the world.Travel & Leisure magazine used VR to bring their “World’s Best” list to life. Learn from the leaders of this campaign how brought it to fruition from building the business case to production to delivering a top-notch user experience.
Pamela Russo, SVP/GM, Travel & Luxury, Time Inc.
Corey Calhoun, Executive Producer, Lifestyle Group, Time Inc
VR and AR are providing opportunities for brands to engage with their customers in deeply interactive environments. VR allows you to immerse people in the world of your brand, and in a more powerful way than ever, elicit emotions. But how much is that worth? Explore the results of the first-ever Virtual Room – an IAB Innovation Ad Format – built on Unity, the world’s biggest VR platform powering 2/3 of all VR content. We’ll discuss the impact VR has on emotions, how these emotions drive decision making, and how you can best leverage this new technology to accomplish your advertising objectives.
Agatha Bochenek, Head of Mobile & AR/VR Advertising Sales, Unity Technologies
Maxine Schlein, Head of Product Marketing for Ads, Analytics & ML, Unity Technologies
Can VR’s Potential Survive its Hype?
Paul Caiozzo, Founder & Chief Creative Officer, Office of Baby
Edu Pou, Executive Creative Director, Here Be Dragons
Mark Bauman, SVP/GM, Smithsonian Media
Corey Jaskolski, Explorer & Fellow, National Geographic
Moderator: Ross Asdourian, Producer
The opportunity to monetize VR is dependent on its ability to reach and connect with the intended audience. In B2B, that audience can be a highly targeted group of executives with varying degrees of experience with VR, making accessibility key to achieving ROI. Leaders from ADP and their partner agency Malka Media Group will share lessons learned in testing 360 and immersive VR across multiple settings and formats to bring ADP’s tech innovations to life for C-suite customers.
Esra Alev, Vice President, Marketing, Global Enterprise Solutions, ADP
Jeff Frommer, Chief Strategy Officer, Malka Media Group
Jennifer Ravalli, Vice President, Product Marketing, ADP
Moderator: Stacy Landis, Vice President, Content Marketing, ADP