The power of virtual reality to elicit empathy is one of this tool’s most valuable assets. XPRIZE Visioneers finalist, Alexandra Ivanovitch has developed a method for capitalizing on this empathy in order combat racial bias. Learn from her about how VR can help us to identify with others by immersing us in their experiences.
Alexandra Ivanovitch, Founder, Equality Lab
VR has the power to transport someone without them ever leaving a single room. Therefore, travel brands can really capitalize on this technology to take customers around the world.Travel & Leisure magazine used VR to bring their “World’s Best” list to life. Learn from the leaders of this campaign how brought it to fruition from building the business case to production to delivering a top-notch user experience.
Pamela Russo, SVP/GM, Travel & Luxury, Time Inc.
Corey Calhoun, Executive Producer, Lifestyle Group, Time Inc
Mark Bauman, SVP/GM, Smithsonian Media
The dynamic nature of B2B products often requires that users learn and re-learn how to make best use of all their features. Leaders from ADP and their partner Malka Media Group will reveal their step by step process for meeting their customers where they are via virtual reality.
Esra Alev, Vice President, Marketing, Global Enterprise Solutions, ADP
Jeff Frommer, Chief Strategy Officer, Malka Media Group
Jennifer Ravalli, Vice President, Product Marketing, ADP
Moderator: Stacy Landis, Vice President, Content Marketing, ADP
Carin Forman, Director, Digital Photo Services, HBO
Michael Muller, Professional Photographer & VR Creator